Yellow Page Rate of Return on Investment

ROI work sheet
1. # OF CALLS TO SECURE ONE SALE _____
2. AVERAGE CUSTOMER WORHT $__.00
3. RECOMMENDED YELLOW PAGE INVESTMENT $__.00
4. ROI EXPECTATIONS (YP INV. + PROFIT) $__.00
5. # OF SALES NEEDED (LINE 4 / LINE 2) _____
6. # OF CALLS PER YEAR NEEDED (LINE 5 x LINE 1) _____
7. # OF CALLS PER MONTH (LINE 6 / 12) _____
Auto Repair ROI work sheet example
1. # OF CALLS TO SECURE ONE SALE 5
2. AVERAGE CUSTOMER WORHT $161.00
3. RECOMMENDED YELLOW PAGE INVESTMENT $7000.00
4. ROI EXPECTATIONS (YP INV. + PROFIT) $21,000
5. # OF SALES NEEDED (LINE 4 / LINE 2) 130
6. # OF CALLS PER YEAR NEEDED (LINE 5 x LINE 1) 650
7. # OF CALLS PER MONTH (LINE 6 / 12) 54
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