Should there be more than one directory in one community?

Should there be only one phone book in one city? Absolutely not! Here is the reason why. Lets begin with you, the business owner. What if you could be the only business in town that does what you do? Wouldn’t that be nice? Of course it would. Why would that be nice? That is because you would not have any competition. Therefore you could name your own price. That is pretty much how things were many years ago when the utility companies were the only game in town. If there was a rate increase you did not have an alternative. You either had to take it or leave it. Many businesses could not afford to take the risk. They had to bite the bullet and pay the higher price. For years it was such a profitable business for the utility companies. Back then many businesses could not survive if they timed their yellow page advertising incorrectly. If they missed the cut off they would have to go a whole year not being in the book. That leads to the other advantage of a second book. In most cases a second directory will come out six months apart from the other. In this case if you missed one book you could try to be profitable in the other.