Yellow Page Stories was created to help business owners make better decisions when they advertise in this media. I have been an advertising consultant since 2002. My area of expetise is yellow pages. Over time the following information will be shared:
1. Where is the industry heading
2. What businesses can benefit from this media
3. How to do an ROI (rate of return on investment)
4. Unethical yellow page business practices
5. Unethical yellow page representative practices
6. How did I react when a business did not do business with me
I invite past and current yellow page advertising consultant to share their stories.